Drones Are Upping the Game in Real Estate Marketing With Aerial Photography

Written by Gatlin Hubbard on July 5th 2019

There are no more excuses for low-quality real estate marketing in today’s tech-savvy era. Real estate agents across the nation are looking to utilize new and innovative ways to market their properties and aerial photography is rapidly turning into an industry standard. To avoid falling behind the competition in this extremely competitive market, agents are in need now more than ever for viable solutions to increase closing rates and to do it affordably.

But first, the question needs to be addressed; is aerial photography worth it?

Here at G-Hub Photo, we say yes and no. It all depends on the location!

1. Showing the full picture

If the home is in an amazing location it would be a shame not to advertise it right? For example if it was a water front property, drone pictures would show the property very well! Not only would it show that it is a water front property but it would also show the front entry, the community tennis courts, pool, basketball court, soccer field or anything else that might have otherwise been overlooked. Roughly marketing property lines in photos has shown to be extremely helpful for some properties.

2. Aerial Photography Allows For New and Exciting perspectives.

Previously, unless an agent had access to an unrealistic resource like a helicopter, it was virtually impossible to allow a full view of any property listing. Marketing material consisted of ground shots around the exterior depriving prospective customers the experience to view the full amenities a listing has to offer. Now with aerial photography, the possibilities are endless for real estate agents looking to market their properties through the use of drone technology. The unique ability to capture photography from the sky makes it hard to ignore the merits of using drones after looking at the properties and the surrounding environment each shot is able to encompass.

2. Drones Create Buzz

Reputation carries a load of weight in this competitive industry, and many agents are using this aerial photography/videography as their differentiator amongst their competition. Drones offer a unique selling point for agents looking to show clients that they have surpassed their competitors and care enough to take the extra step in ensuring that they will have high-quality marketing material. For our agents, this has been wildly successful in winning new business in some of the most ruthless real estate markets in the nation.

Don’t Forget

If you are currently making money through aerial photography, it is VERY important to become Part 107 Drone Licensed as fast as possible to improve drone safety, and avoid massive fines that can be imposed on you as a pilot by the Federal Aviation Administration