Is Real Estate Photography Becoming an Industry standard?
Written by Gatlin Hubbard on July 5th 2019
Years ago, before online real estate listings were a thing, a drive-by was the main way a potential buyer could assess a home that was for sale. Back then, even if a buyer was just looking, they probably had to attend an open house to get a glimpse of the listing.

 Those were the days when curb appeal was so important that a buyer might lose interest in a home just because there were weeds or dead grass on the driveway - regardless of how great the home was on the inside. Conversely, a listing with a great curb appeal often performed very well on the market.

These days, however, technology has changed the game completely. The vast majority of buyers now search for their homes online. Consequently, photos might be not just your best, but in many cases your only shot at impressing potential buyers.

Most buyers have limited time to review the photos in an MLS listing. At most, you have about 6 to 8 seconds to impress a buyer with your property photos. If your photos reflect poorly on your property, buyers will quickly skim over your listing and move on to the next one.

While it might seem easier to take listing photos yourself using your smartphone, you should know that your shots are unlikely to measure up to the quality of professional real estate photography done by an experienced, well-equipped photographer.

While It might seem obvious to some, good photography is critical for the success of a real estate professional but when you dig into the numbers, It's shocking how much of an impact good photography makes! 
Check out some of these stats:
- Homes with high quality photography sell 32 percent faster.
- Homes with more photos sell faster, too. A home with one photo spends an average 70 days on the market, but a home with 20 photos spends 32 days on the market.
- For homes in the $200,000 to $1 million range, those that include high-quality photography in their listings sell for $3,000-$11,000 more.

Technology is changing the way people do business and for a real estate agents its currently in a rapid state of evolution. 
Drones Are Upping the Game in Real Estate Marketing With Aerial Photography
Written by Gatlin Hubbard on July 5th 2019
There are no more excuses for low-quality real estate marketing in today’s tech-savvy era. Real estate agents across the nation are looking to utilize new and innovative ways to market their properties and aerial photography is rapidly turning into an industry standard. To avoid falling behind the competition in this extremely competitive market, agents are in need now more than ever for viable solutions to increase closing rates and to do it affordably.
But first, the question needs to be addressed; is aerial photography worth it?
Here at G-Hub Photo, we say yes and no. It all depends on the location!

1. Showing the full picture

If the home is in an amazing location it would be a shame not to advertise it right? For example if it was a water front property, drone pictures would show the property very well! Not only would it show that it is a water front property but it would also show the front entry, the community tennis courts, pool, basketball court, soccer field or anything else that might have otherwise been overlooked. Roughly marketing property lines in photos has shown to be extremely helpful for some properties.

2. Aerial Photography Allows For New and Exciting perspectives.

Previously, unless an agent had access to an unrealistic resource like a helicopter, it was virtually impossible to allow a full view of any property listing. Marketing material consisted of ground shots around the exterior depriving prospective customers the experience to view the full amenities a listing has to offer. Now with aerial photography, the possibilities are endless for real estate agents looking to market their properties through the use of drone technology. The unique ability to capture photography from the sky makes it hard to ignore the merits of using drones after looking at the properties and the surrounding environment each shot is able to encompass.

2. Drones Create Buzz.

Reputation carries a load of weight in this competitive industry, and many agents are using this aerial photography/videography as their differentiator amongst their competition. Drones offer a unique selling point for agents looking to show clients that they have surpassed their competitors and care enough to take the extra step in ensuring that they will have high-quality marketing material. For our agents, this has been wildly successful in winning new business in some of the most ruthless real estate markets in the nation.

Don’t Forget

If you are currently making money through aerial photography, it is VERY important to become Part 107 Drone Licensed as fast as possible to improve drone safety, and avoid massive fines that can be imposed on you as a pilot by the Federal Aviation Administration
Basic Business Principle That Will Make You More Successful 
Written by Gatlin Hubbard on July 5th 2019
An opportunity cost is the value of what you gave up to do what you chose instead.  As humans, our time is a limited resources. Economically speaking, resources should always be allocated to where they are most valuable.  You NEED to start thinking about your time as a limited resource.
Every decision you make as a human and a potential business owner has an opportunity cost.

When you decide to spend your time watching TV instead of watching tutorials your opportunity cost is whatever you would have learned from the latter - or the additional money you would have made with the new skills you would have learned.

When you decide to spend a lot of time learning how to design your own website your opportunity cost is everything you could have done with your time instead of learning to design your own (mediocre) website.

When you decide to spend a lot of time learning and shooting your own listings your opportunity cost is everything you could have done with your time instead of learning and shooting listings all day.

The question you should constantly be asking yourself is, "Could I be doing something else that brings me more value than whatever it is I’m doing right now?"

If that answer is YES, you should go do whatever that other thing is. Including hiring a professional photographer. 
Gatlin Hubbard
I help Realtors sell houses faster for more money by providing a professional photography service. I deliver high quality images named and delivered to you inbox the day of the shoot. If you're interested in becoming more successful and optimizing your time so you can focus on what's most important then click the button below to learn more.
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